ABSS Superintendent Discusses Need for Name Change, New Branding
Alamance Burlington Schools Superintendent Bruce Benson has recently shared the system’s strategic plan with both the Alamance County Commissioners and the Burlington City Council. When sharing the plan, Benson informed the boards that the school system is considering a name change along with new marketing and re-branding efforts. Benson indicated that he is in favor of changing the system’s name from Alamance Burlington School System to Alamance Burlington Public Schools. Benson also said the school system’s logo is outdated and in need of an update. At this point the move toward a new name, a new logo and fresh branding have a long way to go before they could be implemented by Benson and his fellow school administrators.